First online store
Intersport is one of the world's biggest sports chains with about 5,500 stores spread across 44 countries. In Norway the chain is among the largest, with a market share of 12%. Although Intersport has about 100 stores in Norway they had no online store until now.
I worked as a designer on this project. My main tasks were: Interface & experience design, prototyping and icon design. Everything from buttons, shopping lists, input fields, check boxes, campaign modules, product pages and the overall design system is made by me.
Making the product page easy to understand was one of the key pages we had to get right. There was a lot of different dependencies like color, size, is it a campaign?, is it new? and so on. All this had to stand out and at the same time fit well together to make it a breeze to buy the product.
Shopping cart sliding in from the right, giving the client two options. Continue shopping or go to the checkout.
The new site had to be easy to use on all devices and screens.